Fey joined Wealthsimple. Everything we built at Fey—our technology, design philosophy, and relentless focus on clarity—is now helping shape what comes next at Wealthsimple, across investing and banking.

Fey proved that a small, independent team could raise the bar in a category that had settled for less. We built with taste, conviction, and an obsession with making finance feel simpler, smarter, and genuinely better. Now, with Wealthsimple's scale and reach, that ambition goes further.

Sign-ups to Fey are closed. But the work continues…